In the last chapter we laid a foundation for this chapter’s topic: analyzing which business projects we should perform and which we should reject. We needed a lot of concepts to get started: cash flow projections, inflation, risk, the time value of money, and above all, the cost of capital, discounting, and present value. Finally, it’s time to get down to brass tacks and use these concepts to perform discounted cash flow analysis.
There’s some bad news: this chapter features the most difficult mathematics of the course. But there’s also some good news. The math is actually no more difficult than high school algebra...and basic spreadsheet software can do all of the number-crunching for you.
At the end of this chapter, you will solve the Goldenrod Guides Case Study introduced in the previous chapter. Click here to review the setup.